Riddhi Deorah

In 2015 my mom asked me, “Are you sure you want to do this?”

I told her I was very sure.

This was when I told her that I wanted to get married to my now husband, Rahul.

In March 2020, my mom asked me the exact question, “Are you sure you want to do this?”

I told her I had never been so sure.

This time it was for a very different reason.

This time it was about me giving up a profitable fashion business that I spent 5 years building and deciding to be a Parenting Coach for mothers.

I don’t blame her for being so unsure about the decision because honestly, it wasn’t the most rational thing to shut down a business which was already generating 6 figure revenue every month and was retailing Internationally in London, Dubai, and Bangkok to start something new.

But sometimes we need to be a little irrational, take a chance, and follow our heart even if it all seems a little crazy to start with.

I am going to share with you my story of “How a fashion entrepreneur turned into a parenting coach and earned more than 3 crores in 2 years of launching herself as a coach.”

2015 I was a full-time fashion entrepreneur and a passionate content creator sharing snippets from life on Instagram to help mothers.

In 2020, when COVID happened, the fashion business I had built came crashing down.

I should have felt very bad, given that I was losing something that I had given years of hard work.

But surprisingly I felt no pain. I felt no loss. I felt a sense of relief. I loved my time with my family. I spent hours reading. Also, I cooked for my husband which I rarely did. Life seemed so much better. What should have come to me as a shock felt like a pleasant break?

So now I started questioning myself was this truly what I wanted?

And one day when I was doing my morning prayer, I had a small conversation with God. My go-to person for everything. I told him that I am surrendering to you and I want you to give me the wisdom to decide what it is that I truly want.

When I opened my eyes, the decision was made. That was the last time I called myself a fashion entrepreneur.

Now I knew what I was not but I had no idea what I was going to be. There was a vacuum that was created. I felt uneasy and restless sometimes. But then I learnt one thing, that every time we create space and wait patiently God fills up that space with something bigger and better. For me the space was immediately filled up with something that I love to do, I started reading and sharing content on parenting on Instagram more consistently.

Now all the mothers who had been with me on Instagram started messaging me for help. I had a lot of free time so I would do many free one-on-one calls every day. But then I started to burn out. I thought that there had to be a better way of helping mothers. Like always God was super kind and he made me join a webinar.

This webinar changed the whole dynamics of my life.

I was introduced to my mentor, Siddharth Rajsekar, a simple-looking man sitting from his home office and impacting the lives of millions.

I sat through the whole webinar and like a good student kept engaging in the chat box.

Three things that hit me hard were:

This is exactly what I wanted.

It all seemed too good to be true. All of this was so new for me. I was like, is this for real? But there was no way that I was letting go of this. I grabbed this opportunity and became a Silver Member with the Internet Lifestyle Hub. I watched course after course like a Netflix series.

That’s how world-class the courses are.

Then after a few days of being a Silver member, I received an email on the day of Akshay Trithiya to upgrade as a Diamond Member. Usually, we buy Gold on this day for prosperity and good luck, but I decided to invest in Siddharth’s Lifetime Diamond Membership instead.

This investment has given me exponential results. I had never imagined that a 60k investment would turn into 3 crores in just 2 years.

Even though the results are great, what I am most proud of is my journey with ILH and the person that I have become.

The first phase of this journey was super fun. Sitting and watching courses all day and getting introduced to something new every day. I loved it.

But when I started the second phase which is the implementation I went through a major phase of overwhelm. The technology, making videos, recording courses, teaching, designing landing pages, making websites, automating email sequences and there was just so much to do.

Here’s where the community support in ILH kicked in and this is also what I love the most about ILH.

When you become a part of ILH you are not just a student.

You are treated like a family member and you are given proper support and attention irrespective of where you are on your journey.

So when I was overwhelmed by all the technology, I decided to reach out to a fellow ILH member who had recently been interviewed for the Hall of Fame. (Hall of Fame is awarded to students who cross 3 Lacs in revenue as a digital coach.)

We spoke for exactly 2 minutes and I asked him just one question — “How can I deal with my overwhelm?”

He said, “Just do one topic a day.”

This one piece of advice changed the game for me. I started my day with one topic and in just 2–3 hours I was able to implement it. I realized how easy the technology was. It was like a fun DIY activity because of the simplicity with which Siddharth explains it.

I then participated and successfully finished Hackathon, a challenge designed to help you launch as a coach in just 2 months. And that’s how a fashion entrepreneur turned into a parenting coach in just 2 months.

However, this was just the beginning. I still had to announce this to the world. I had absolutely no idea how to do that. Now I started to face one resistance after the other. The resistance to making videos for social media. The resistance to hosting masterclasses. And the biggest resistance of all, the resistance to selling my memberships.

I knew this wasn’t going to be easy. But I also knew that I wasn’t here to give up. I think it was my willingness to help mothers that allowed me to overcome my resistance.

You need to have a strong “Why” if you want the Freedom Business Model to work for you.

If the formula isn’t working for you, there is no problem with the formula. It only means you don’t have a strong why behind what you wish to do. But once you have a strong “why” this formula not only works but it works like magic.

And that’s what I started to experience.

The magic of growth. The magic of service. The magic of having my own tribe of mothers. The magic of having been interviewed by celebrities like Alia Bhatt. The magic of hosting workshops for some top corporations like KPMG, Walmart, EY, etc. The magic of being recognised as one of India’s leading parenting coaches by Time of India and being in print across all cities in India. The magic of becoming a new version of myself.

I now don’t worry about what people think of me. I don’t feel awkward when I sell my memberships, instead, I feel happy that this will help a mother feel confident, creative and courageous and do so much better for her family.

Here is what one of my students Ramya shares:

This is how a shy, introverted fashion entrepreneur is now the founder of Easy Parenting Hub, a digital school for mothers where we all are silently working on a revolution.

The revolution to convert our homes into Happy Homes so that we can collectively build a Happy Nation.

I want to share with you why most mothers stay stuck. I am sharing this based on my experience of interacting with more than 1,00,000 mothers in the last 8 years and my own experience of being a mother.

Most mothers face mainly one of these four challenges:

Now we need to understand that: the problem is not the problem.

The problem is that we choose not to do anything about the problem when we know what the problem is.

For example, if your car suddenly breaks down, that’s completely normal. It is indeed just a machine. But the problem is not that the car broke down, the problem is that we don’t get it fixed because of laziness, procrastination and a hundred thousand different reasons that we come up with.

So if you wish to take your life to the next level. Stop sitting on your problem. Instead, take charge to work on it. Identify the area that is keeping you stuck, pulling your energy down and then work on it.

Here is a formula that I have been using for the past eight years and I have full faith in it.

The formula is:

Life = Energy = Life Long Learner

This is how you read the above formula.

The only way to change your life is to change your energy and the simplest way to change your energy is to become a lifelong learner.

So if you feel that you deserve better and can do better then stop thinking about doing better and instead learn how you can change things around.

A few things that I have learnt on this journey is that: Anything is possible if you trust yourself, have a strong why and completely surrender to your mentor.

If you are reading this then your soul has a purpose. I am not sure if you know what it is yet. But I am sure that it is looking for you as much as you are looking for it.

And you know that you don’t find your purpose, your purpose finds you and when it does, all you have to do is to embrace it so hard that it never leaves you.

The problem is that most of us treat ourselves as temporary beings with a limited life span seeking temporary pleasure in materialistic things. That’s exactly why we are always in a rush to get results.

The magic begins when you understand that you are a permanent soul with an unlimited life span seeking permanent pleasure by serving others. Then there is no rush. Then there is a sense of calmness in you.

And serving others becomes effortless when you have a mentor to guide you along the way.

I hope that you will trust yourself. I hope that you will serve someone. And I really hope that you find a mentor like Siddharth. I hope that you will stop honouring the noise around you. I hope that you will honour the voice inside you.

I have full faith in you. I truly believe in you.

But it doesn’t matter what I think of you. What matters in the end is what you think about yourself. What really matters is do you want to settle for something less than who you truly are.

I am not here to settle for less. I know that the journey has only started for me because with a mentor like Siddharth no matter where you are there is always a next level waiting for you.

Find a mentor because they can see in you what you can’t see in yourself. I was very comfortable and happy making 5 lakhs a month as a parenting coach before I joined Siddharth’s Quantum Membership.

But after joining Siddharth’s Quantum Membership, I have made more than 10 lakhs in just 2 hours. The first time it happened, I thought it was luck but now it has happened thrice. So it is definitely not just luck.

This is the power of high proximity with and accountability from your mentor.

Had it not been for Siddharth, his gorgeous wife Vanita and the Freedom Business Model I am sure I could have never built a global community for mothers who are committed to converting their Homes to Happy Homes to Build a Happy Nation.

I would like to end by saying that my heart is so full of gratitude as I write this story for my mentor’s book because no matter what we do we can never repay our mentors.

Find yourself a mentor because a life without a mentor is like drawing water from the well when you are sitting under a tap.

There is a story in you.

There is a message in your mess.

You need to find the message and share it with the world.

The world is waiting for you.

How long are you going to make them wait?

Get up and get started.

You are so ready to shine.

And I can’t wait to meet you in person someday.

To your success,