Dr. Karunakaran Nagarajan

“All educational institutes must shut down immediately!” My heart pounded as I realized what this meant for me.

In May 2020, a tough year hit me hard, just like it did to many people around the world. COVID-19 came and changed everything we knew about how to live and work.

On the night of May 5th, 2022, my business, which had been soaring to new heights, suddenly came to a standstill.

On August 31st, 2023, I faced the toughest decision of my life: to leave behind a decade-long career in Talent Acquisition. For ten years, I had thrived in the field, helping numerous corporations find their perfect talent matches. At 35, the future seemed bright, and I was at the peak of my career. But deep down, there was a dream that had been quietly burning for years—the dream of starting my own business.

Do you know who has bigger dreams? Neither do I. Funny, isn’t it? We want everything—money, fame, the perfect life. We dream big, but when it’s time to take action, we say, “Maybe tomorrow.” We’ve mastered the art of putting things off while picturing ourselves on top of the world. Now, 95% of us have one thing in common: huge desires in our hearts, big goals in our minds, but we might lack money, time, or family support. We want to achieve so much, but when is it time to act? Ah, well… tomorrow! I know this too well because I was one of those dreamers. Growing up in a middle-class family, at age 13 I had big dreams but only ₹100 a week to support them. At 14, I started taking tuition classes because, with six other kids in the house, asking my dad for extra pocket money wasn’t going to happen. He had enough on his plate!

2020 was the second most difficult phase of my life. The first was definitely 2011 when I married my girlfriend in a temple during the 3rd year of B.Tech. I was still in college, and there was no source of earning. Life went by, and we sailed through that phase. We believed that if I got a good job, we would be sorted in life. I worked hard, and I got selected as an Income Tax Inspector and joined the prestigious Income Tax Department in Chandigarh. I thought I had been liberated. And, I was wrong! Each time I entered my office, it felt like time travel. Not in a good sense though. It felt like things had moved 15 years backward in the timeline. Tasks that I could complete in 10 minutes were forced to be completed in 10 days because of the broken system. I remember the best contribution I could make to make the system faster was that I convinced my senior to do 1 out of 100 tasks on Google Docs after several rounds of debates and me refusing to work without Google Docs. And, that’s it! 2020 was the time when I first realized that I am not going to die in this slow-moving ship that doesn’t even know where it is moving. I need to create my plane and escape. But how? I sat down and thought about what I love. I love psychology, I love teaching, I love marketing, and I love business. But how can I help people through all of this? The answer to this question was another question: how have I helped myself? I had been a procrastinator since childhood, and I cracked one of the most competitive exams in India with an All India Rank of 42 out of 38 lakhs registered candidates. I had helped myself to transform from the regular procrastinator to becoming consistent in every task I decided without using any motivational fluff. So, finally, I got the rough map of how I can escape this slow-moving, directionless ship. But, I didn’t know how to make a plane. And then came my plane maker – Siddharth Rajsekar. "He taught me the exact step-by-step process to create the fastest plane on Earth – a community-coaching-courses system where I can help people like I have helped myself. I was like, 'Dude! Seriously?' I was exhilarated. I was about to use some cheap parts in my plane. Parts that can stop functioning anytime during the flight. But, that plane maker said, 'Systems work; people fail.' 'Use the best tools so that you don’t need to waste your time repairing your plane again and again.' I was like, 'Alright, captain!' But, things were tough on that ship. Everyone, from my seniors to extreme juniors, had an eye on me. My senior, the Dy. Commissioner of Income Tax, loaded me with lots and lots of work. The most difficult part was – how to take the solution that has transformed me out of my own head and put it in a step-by-step process so it can help others. At that time, if you would ask me – how can I beat procrastination and change my actions permanently, I would have explained everything in 4 sentences: “All our actions are controlled by our deep beliefs.” “Deep beliefs are buried below many layers of experiences.” “You need to change those beliefs to change your actions.” “You can change those beliefs by giving solid reasons against them to weaken them and creating new experiences to break them.” I didn’t know how to implant this idea in someone’s head. I had to read many books, and one of them was ‘Made to Stick’ by Heath brothers. This book taught me how to transfer any idea from your head to someone’s head so that they start believing it. And, the impossible became possible. This led me to build something that has never been built before. It took me exactly 2 years to create the most workable model of my plane. I called it the ‘Deep Changes System’ – a system that would help people become the Consistency Master not by motivating them but by changing their minds from deep within. In January 2022, I launched the system, and boy, it flew so high in the sky that I generated over 90 Lakhs in revenue in just 1 year, and that too while working as an Income Tax Inspector at the same time. Finally, in February 2023, I took the final flight and left the slow-moving ship forever. I never went back to my job. Today, I am sitting on an island, my own island – called the Thinking Machines Community, where I help people beat procrastination through the Deep Changes System. This island has 4000+ paid members, a 60-day journey hosted on TagMango white-labelled app, a community on Mighty Networks, 4 unique monthly challenges, a number of rewards & recognitions of every step of the journey, and a podcast called Deep Changes Podcast. Now, when I ask myself, "What impact have you created by leaving that ship”, I read this message from one of my students: “Honestly, as a student of psychology, it was more beneficial than my degree course.” Today, I wonder, what if I had not met that plane maker? Would I still be convincing my senior to reply to that email directly instead of taking a printout of the same, putting it in a file, taking 10 days to beat around the bush, finalizing the reply on a piece of paper, replying to it on mail, and taking the printout again to put it in the file? Sometimes, I feel the plane maker is sitting beside me, asking, “What’s next?” I look at him and ask, “Can you help me build the most impactful island in the world – a parallel education system where we can transform the directionless people around us who are forced to think like machines into thinking machines?” He responds, “Yes!” I inquired, “What shall we call it?” He whispers in my ear, “Nalanda” To your success,

On the 9th of February, 2018, a Friday morning at 9am, as I prepared myself to reach the office on time, I received a call from my sister-in-law: "Geetha, Sridhar is no more..." Crying and sobbing, I ran to my dad and mum. I was 45 years old, just at the crossroads of moving back to Hyderabad from Bangalore since my daughter, who was appearing for her 10th Boards that year, and I was eager to join my family back in Hyderabad after her Boards. My life stood in front of me with a BIG QUESTION. Shock, loss, helplessness, and insecurity were staring at me. The family made a decision, and I had to stay back in Bangalore to focus on my career, aiming to bring financial stability to myself and my kids. Life was not easy; every single day was tough. Confusion gripped me; I couldn't share or talk to anybody. I felt tired and sometimes bored of work, unable to see any purpose in life. I was losing momentum at work, but the fear of financial insecurity lingered, draining my energy levels further.

When the world went into lockdown in 2020, it became a turning point for many, including me. I found myself confined to my home, and with all this extra time, I dove deeper into the stock market—a field I had been cautiously exploring since 2019. "Could I really master this?" I often wondered. The idea of systematically mastering trading and investing was driving me. Determined to succeed, I invested around ₹10 lakh in courses, books, and mentorships, slowly piecing together the puzzle that had eluded me for so long. By 2021, I felt confident enough to take a bold step: I left my job to focus entirely on managing my family’s funds. Applying everything I had learned, I began to see consistent results. More people started noticing my success, and I soon found myself managing funds beyond just my family’s. "Maybe I'm onto something here," I thought. Financially, things were going well, and for the first time, time was no longer a constraint. I started sharing my trading profits and strategies on social media, hoping to inspire others, showing them that the stock market, though daunting, could actually be a simple, systematic endeavor. What surprised me the most was the response. My inbox was flooded with messages from people asking for guidance and mentorship. Initially, I was hesitant. "Am I ready to teach others?" I asked myself. I began mentoring a few individuals for free and shared stock insights through PDFs. But soon, I realized something was off. "Why aren't they taking this seriously?" I wondered. It became clear that people didn’t value the free content. Giving away knowledge without a structured framework led to poor engagement. I needed a better approach. Around that time, my uncle, Sanjeev Mishra, offered me advice that would change everything. He had been following Siddharth Rajsekar for his health institute, "Healthyfy," and recommended that I look into Siddharth’s teachings. "Siddharth isn’t just about selling courses; he’s about building meaningful communities and making a real difference," my uncle said. Intrigued, but cautious, I decided to explore further. Even though my uncle had given me access to Siddharth's Diamond membership, I chose to start small. "Let's see what this is all about," I thought, signing up for the Free Webinar. Two hours later, I found myself in the Silver Membership, sharing my Goal Card in the comments. That decision marked a significant turning point in my journey. As I watched Siddharth’s webinars and training videos, I began to realize, "This is about more than just sharing knowledge. It’s about building a community—a tribe that grows together." Siddharth emphasized creating a membership-based model focused on lasting transformations, not just quick wins. His approach struck a chord with me. It wasn’t about pushing information; it was about guiding people through a structured, step-by-step process. With renewed clarity, I dived into the Niche Clarity Blueprint module. "I know my niche is the stock market," I thought. But as I worked through the module, I began to refine it further. "I can carve out a unique space by helping busy professionals learn to invest by dedicating just one day a month to finding multibagger stocks," I realized. This idea appealed to a wide audience—people who didn’t have time for daily trading but still wanted to grow their wealth. The Curriculum Design module was another game-changer. It helped me take all my fragmented knowledge and organize it into a structured, easy-to-follow template. "I can actually help people with this," I thought as I created Goal Cards, Money Management Excel sheets, Journals, Rule Sheets, Mindmaps, and simple Automated Excel Sheets to help the community on their journey. It dawned on me that while there’s plenty of free knowledge available on platforms like YouTube, it lacked a cohesive roadmap. "People need a start-to-finish guide, not just bits and pieces," I realized. But the real transformation came with the Freedom Setup Challenge in the Gold Membership. I started in April 2023, and by the end of the month, I had planned out my entire course content. "This isn’t just about making videos," I thought. "It’s about aligning every piece of content with a clear outcome." Over four intense days, I recorded all my modules in one go. The Freedom Setup Challenge brought together everything I had learned from the Silver Membership into a practical, actionable plan, from Niche Clarity to setting up Facebook Ads, even registering trademarks and applying for a GST number. "This 30-day challenge solved the puzzle for me," I thought. "It’s exactly what I needed." With my content ready, I took the plunge. On May 26th, I launched my first webinar. "Let’s keep it simple," I told myself, offering a sneak peek into what was coming. I was upfront with my audience, telling them the videos were still being finalized but inviting those who believed in the vision to join for ₹4,999. Fourteen people took that leap of faith. "This is encouraging," I thought, hosting another webinar the following week. This time, 20 more people joined, all free leads generated from Instagram. The traction was undeniable. By June, I realized it was time to scale up. I launched ads, hired a marketing agency, and created videos modeled on Siddharth’s templates. His advice about launching Level 3 (Diamond Membership) within a month of Level 1 was ringing in my ears. I took it to heart. After completing my first Hackathon within a month, I launched the Diamond Membership at ₹69,999 on June 29, 2023. Eleven people joined. "I need to keep this momentum going," I thought. By the end of July, I had 21 Diamond Members, 44 Silver Members, and ₹15 lakhs in my bank account. Of course, it wasn’t all smooth sailing. I faced high costs per lead, rejected ads, and even had my WhatsApp blocked at one point. "Why is everything falling apart?" I often wondered. But Siddharth had prepared us well, always reminding us that every problem is an opportunity in disguise. With every episode of his podcast and each reel he released, I felt as though he was speaking directly to me. He understood the coaches' concerns and addressed them in a way that made me wonder every time, "How does he know exactly what issue I'm facing right now?" In October 2023, I attended the Freedom Business Retreat (FBR), where I received my Hall of Fame award. The energy in the room was electric. "This is where I want to go deeper," I thought, realizing I was just scratching the surface of my potential. That’s when I decided to join the Quantum Membership. By November, I was part of the Quantum Incubator, and by February 2024, after attending the Quantum Retreat, I had crossed ₹60 lakhs in revenue. The Quantum Retreat was unlike anything I had experienced before. At FBR, we focused on foundational elements like funnel building and targeting the right audience. But at Quantum, it was about getting into the 1%—the few who genuinely want to make a difference. "It’s no longer about money; it’s about impact," I realized. We learned about refining qualities, developing the right ideologies, and setting powerful intentions. It shifted my focus from making money to creating a stronger community and giving more knowledge. I came back from the retreat fired up and immediately started refining my programs. I launched the Quantum program for those wanting to go deeper, generating ₹15 lakhs in revenue. I also joined the FBR Crew in March, getting a behind-the-scenes look at how large-scale events are run. Observing Siddharth's composed and steady behavior provided an exemplary lesson in effective leadership and the art of inspiring others. A one-on-one session with Siddharth was another game-changer. With his guidance, I revamped my Hackathon from scratch. Following Siddharth’s advice, I hired three team members from within my community, one of the best decisions I made. He connected me with a marketing expert, and soon enough, things started to fall into place. By June 2024, just a year after launching, I crossed the ₹1 crore mark. By September 2024, my revenue had reached ₹1.4 crore. This journey wouldn’t have been possible without key allies—my uncle Sanjeev Mishra, Siddharth, and my incredible team. Looking back, I’ve realized two key lessons that have been crucial to my success: first, implementing Siddharth’s teachings exactly as they are, and second, mastering my mindset. “The only barriers to success are the ones you create in your own mind,” and this has proven true time and again. It’s not about how much knowledge you have, but how effectively you can teach it to others. A significant part of this process is what Siddharth calls “keep your brain in the freezer.” This means setting aside your own assumptions and following his system to the T. Every piece of advice Siddharth shares is based on extensive research, testing, and what he knows works best. Until you’ve reached a solid milestone like your first crore, resist the urge to deviate or try something new. Just follow his path, no matter how tempting it might be to experiment. Mastering your mindset is just as critical. It’s the only real barrier between where you are and where you want to be. Siddharth emphasizes this constantly, and it’s a principle I’ve incorporated into my community. Develop daily habits that strengthen your mindset—write in your journal, listen to “The Strangest Secret,” spend time with your family, write down ten new ideas every day, and focus on growth. Avoid getting trapped in the mindset of “I need everything to be perfect before I start.” If you’re clear on your niche and have your Hackathons ready, launch your first webinar. Don’t wait to have everything perfectly in place. Just go live and let things evolve. Your focus should always be on giving immense value, so much that people naturally want to follow you without being asked. If you follow Siddharth’s teachings precisely, build the right mindset, aim for progressive goals, and consistently provide value, success will not just be possible—it will be inevitable. Remember, this journey isn’t just about becoming a crorepati; it’s about becoming a catalyst for change. That is the true success. If I can do it, you can do it too!

In 2015 my mom asked me, “Are you sure you want to do this?” I told her I was very sure. This was when I told her that I wanted to get married to my now husband, Rahul. In March 2020, my mom asked me the exact question, “Are you sure you want to do this?” I told her I had never been so sure. This time it was for a very different reason. This time it was about me giving up a profitable fashion business that I spent 5 years building and deciding to be a Parenting Coach for mothers. I don’t blame her for being so unsure about the decision because honestly, it wasn’t the most rational thing to shut down a business which was already generating 6 figure revenue every month and was retailing Internationally in London, Dubai, and Bangkok to start something new. But sometimes we need to be a little irrational, take a chance, and follow our heart even if it all seems a little crazy to start with. I am going to share with you my story of “How a fashion entrepreneur turned into a parenting coach and earned more than 3 crores in 2 years of launching herself as a coach.” And all of this 100% from home while spending quality time with my family. Even though this sounds great, my story is not an extraordinary story. It is a story of an ordinary girl who took some simple steps with faith and surrender. But this is not just my story. There are other people involved in this story, and you will be meeting them as the story unfolds. 2015 I was a full-time fashion entrepreneur and a passionate content creator sharing snippets from life on Instagram to help mothers. In 2020, when COVID happened, the fashion business I had built came crashing down. I should have felt very bad, given that I was losing something that I had given years of hard work. But surprisingly I felt no pain. I felt no loss. I felt a sense of relief. I loved my time with my family. I spent hours reading. Also, I cooked for my husband which I rarely did. Life seemed so much better. What should have come to me as a shock felt like a pleasant break? So now I started questioning myself was this truly what I wanted? And one day when I was doing my morning prayer, I had a small conversation with God. My go-to person for everything. I told him that I am surrendering to you and I want you to give me the wisdom to decide what it is that I truly want. When I opened my eyes, the decision was made. That was the last time I called myself a fashion entrepreneur. Now I knew what I was not but I had no idea what I was going to be. There was a vacuum that was created. I felt uneasy and restless sometimes. But then I learnt one thing, that every time we create space and wait patiently God fills up that space with something bigger and better. For me the space was immediately filled up with something that I love to do, I started reading and sharing content on parenting on Instagram more consistently. Now all the mothers who had been with me on Instagram started messaging me for help. I had a lot of free time so I would do many free one-on-one calls every day. But then I started to burn out. I thought that there had to be a better way of helping mothers. Like always God was super kind and he made me join a webinar. This webinar changed the whole dynamics of my life. I was introduced to my mentor, Siddharth Rajsekar, a simple-looking man sitting from his home office and impacting the lives of millions. I sat through the whole webinar and like a good student kept engaging in the chat box. Three things that hit me hard were: Build a business to serve others. Build a business that gives you more time with family. Build a business from home. This is exactly what I wanted. I wanted to serve mothers. I wanted to be home with my family and son. And I wanted to build a business. It all seemed too good to be true. All of this was so new for me. I was like, is this for real? But there was no way that I was letting go of this. I grabbed this opportunity and became a Silver Member with the Internet Lifestyle Hub. I watched course after course like a Netflix series. That’s how world-class the courses are. Then after a few days of being a Silver member, I received an email on the day of Akshay Trithiya to upgrade as a Diamond Member. Usually, we buy Gold on this day for prosperity and good luck, but I decided to invest in Siddharth’s Lifetime Diamond Membership instead. This investment has given me exponential results. I had never imagined that a 60k investment would turn into 3 crores in just 2 years. Even though the results are great, what I am most proud of is my journey with ILH and the person that I have become. The first phase of this journey was super fun. Sitting and watching courses all day and getting introduced to something new every day. I loved it. But when I started the second phase which is the implementation I went through a major phase of overwhelm. The technology, making videos, recording courses, teaching, designing landing pages, making websites, automating email sequences and there was just so much to do. Here’s where the community support in ILH kicked in and this is also what I love the most about ILH. When you become a part of ILH you are not just a student. You are treated like a family member and you are given proper support and attention irrespective of where you are on your journey. So when I was overwhelmed by all the technology, I decided to reach out to a fellow ILH member who had recently been interviewed for the Hall of Fame. (Hall of Fame is awarded to students who cross 3 Lacs in revenue as a digital coach.) We spoke for exactly 2 minutes and I asked him just one question — “How can I deal with my overwhelm?” He said, “Just do one topic a day.” This one piece of advice changed the game for me. I started my day with one topic and in just 2–3 hours I was able to implement it. I realized how easy the technology was. It was like a fun DIY activity because of the simplicity with which Siddharth explains it. I then participated and successfully finished Hackathon, a challenge designed to help you launch as a coach in just 2 months. And that’s how a fashion entrepreneur turned into a parenting coach in just 2 months. However, this was just the beginning. I still had to announce this to the world. I had absolutely no idea how to do that. Now I started to face one resistance after the other. The resistance to making videos for social media. The resistance to hosting masterclasses. And the biggest resistance of all, the resistance to selling my memberships. I knew this wasn’t going to be easy. But I also knew that I wasn’t here to give up. I think it was my willingness to help mothers that allowed me to overcome my resistance. You need to have a strong “Why” if you want the Freedom Business Model to work for you. If the formula isn’t working for you, there is no problem with the formula. It only means you don’t have a strong why behind what you wish to do. But once you have a strong “why” this formula not only works but it works like magic. And that’s what I started to experience. The magic of growth. The magic of service. The magic of having my own tribe of mothers. The magic of having been interviewed by celebrities like Alia Bhatt. The magic of hosting workshops for some top corporations like KPMG, Walmart, EY, etc. The magic of being recognised as one of India’s leading parenting coaches by Time of India and being in print across all cities in India. The magic of becoming a new version of myself. I now don’t worry about what people think of me. I don’t feel awkward when I sell my memberships, instead, I feel happy that this will help a mother feel confident, creative and courageous and do so much better for her family. Here is what one of my students Ramya shares: “A very good morning ma’am. I am Ramya Reddy Jonnala, Supermom Platinum Member. My deepest gratitude to you ma’am. I am so lucky and I thank the universe for giving me such a wonderful mentor for my life. After many years I was finally feeling like my true self. It’s all because of you ma’am. I am grateful for you. I used to be in frequent fights with my husband be it due to in-laws or stress from doing so many things yet not satisfied and all but now I understand and take action on improving myself and helping others and now my health has improved so has my life too. Even my husband and a few of my nearest have observed the change and they are giving me so many compliments. It’s all because of you ma’am. I really thank this universe for giving me such a wonderful person as a mentor in my life. Thank you, ma’am.” This is how a shy, introverted fashion entrepreneur is now the founder of Easy Parenting Hub, a digital school for mothers where we all are silently working on a revolution. The revolution to convert our homes into Happy Homes so that we can collectively build a Happy Nation. I want to share with you why most mothers stay stuck. I am sharing this based on my experience of interacting with more than 1,00,000 mothers in the last 8 years and my own experience of being a mother. Most mothers face mainly one of these four challenges: Health includes emotional, mental and physical health. They experience stress, anxiety, anger and confidence issues. The relationship includes a relationship with the self, the child and the family. Not sure if they are doing the right thing for their children, what activities to do with them and how to improve the quality of their connections with people around them. Career issues include working mothers struggling to manage their home and child and homemakers wanting to restart their careers or seeking acknowledgement for the work they do for their families. Money issues make mothers dependent on others for every small decision that they have to make. Now we need to understand that: the problem is not the problem. The problem is that we choose not to do anything about the problem when we know what the problem is. For example, if your car suddenly breaks down, that’s completely normal. It is indeed just a machine. But the problem is not that the car broke down, the problem is that we don’t get it fixed because of laziness, procrastination and a hundred thousand different reasons that we come up with. So if you wish to take your life to the next level. Stop sitting on your problem. Instead, take charge to work on it. Identify the area that is keeping you stuck, pulling your energy down and then work on it. Here is a formula that I have been using for the past eight years and I have full faith in it. The formula is: Life = Energy = Life Long Learner This is how you read the above formula. The only way to change your life is to change your energy and the simplest way to change your energy is to become a lifelong learner. So if you feel that you deserve better and can do better then stop thinking about doing better and instead learn how you can change things around. A few things that I have learnt on this journey is that: Anything is possible if you trust yourself, have a strong why and completely surrender to your mentor. If you are reading this then your soul has a purpose. I am not sure if you know what it is yet. But I am sure that it is looking for you as much as you are looking for it. And you know that you don’t find your purpose, your purpose finds you and when it does, all you have to do is to embrace it so hard that it never leaves you. The problem is that most of us treat ourselves as temporary beings with a limited life span seeking temporary pleasure in materialistic things. That’s exactly why we are always in a rush to get results. The magic begins when you understand that you are a permanent soul with an unlimited life span seeking permanent pleasure by serving others. Then there is no rush. Then there is a sense of calmness in you. And serving others becomes effortless when you have a mentor to guide you along the way. I hope that you will trust yourself. I hope that you will serve someone. And I really hope that you find a mentor like Siddharth. I hope that you will stop honouring the noise around you. I hope that you will honour the voice inside you. I have full faith in you. I truly believe in you. But it doesn’t matter what I think of you. What matters in the end is what you think about yourself. What really matters is do you want to settle for something less than who you truly are. I am not here to settle for less. I know that the journey has only started for me because with a mentor like Siddharth no matter where you are there is always a next level waiting for you. Find a mentor because they can see in you what you can’t see in yourself. I was very comfortable and happy making 5 lakhs a month as a parenting coach before I joined Siddharth’s Quantum Membership. But after joining Siddharth’s Quantum Membership, I have made more than 10 lakhs in just 2 hours. The first time it happened, I thought it was luck but now it has happened thrice. So it is definitely not just luck. This is the power of high proximity with and accountability from your mentor. Had it not been for Siddharth, his gorgeous wife Vanita and the Freedom Business Model I am sure I could have never built a global community for mothers who are committed to converting their Homes to Happy Homes to Build a Happy Nation. I would like to end by saying that my heart is so full of gratitude as I write this story for my mentor’s book because no matter what we do we can never repay our mentors. Find yourself a mentor because a life without a mentor is like drawing water from the well when you are sitting under a tap. There is a story in you. There is a message in your mess. You need to find the message and share it with the world. The world is waiting for you. How long are you going to make them wait? Get up and get started. You are so ready to shine. And I can’t wait to meet you in person someday. To your success,