Shree Dembla

On March 24, 2020, after facilitating my first international classes in London for 10 days, my husband and I were shopping. Gaurav called Dad to confirm his shirt size. “Shirt Virt rehenedo beta, jaldi ticket karao, Modi is closing the border, India aao jaldi”, my father-in-law said in a concerned voice.

We had plans to travel around London and then go to Rome. We heard Rome was worse, and the borders were closed there too. We immediately rushed to the airport and asked our travel agent to get the tickets.

During the 15-day quarantine, we initially felt like it was a holiday time. We watched movies and series back-to-back. But then reality started to set in. All three earning members of the family were at home, and all three offices were shut.

There was no income, but there were bills to pay, and worse than that, there were interests to pay on the loans taken by all three of us. Many creditors even started asking for their principal amount and threatened my husband. We tried to stay positive, and there were still many things to be grateful for, but we knew we were in desperate need of money.

I started taking some online classes, and we had some family savings to fall back on, but we knew they would not sustain us for long. Just when we were desperate and ready, the Master appeared.

Gaurav, my husband, saw Siddharth’s webinar, bought the Silver and Gold packages, and went through the entire curriculum overnight. He told me about it in the morning. I had seen the ads and registered for the webinar, though I never attended it. I also ignored the regular emails that had been coming for a while before Gaurav took action because I felt it was all too good to be true. "Aise thodi hota hai," I thought to myself. "Itna asaan hota to koi bhi ameer ho jata."

Then Gaurav showed me another webinar; it was of a lady talking about Angels. “She is not teaching right,” I told him. To which he replied, “You may know more than her, but she is earning 3 to 4 lakhs per month, and right now, you are not.”

This comment worked as fuel to the Rocket Singh in me. Angels have been my favorite since my childhood. I had been studying about them since my college days and teaching about them since 2012.

Since we were at home, I was also doing my meditations from 4:00 to 7:00 am in the morning, and I was also getting messages from my angels to help more and more people, but I could not figure out how. The Freedom Business Program seemed like a godsent path. I was supercharged to bring all my knowledge and awareness together to share with people and to help my family come out of the financial situation we were in.

I never participated in any Hackathon as I was in a desperate situation. I did not have any patience for 90 days. Creditors were calling, there were threatening calls, and we had to take fast action. We split the videos in two. I took the Niche, Clarity, Curriculum Design, Tribe building, and Webinar selling. Gaurav took the lead generation, funnel building, and other technical courses.

We spent days watching videos and learning, and nights recording the videos in the silence of the night, as mornings in a joint family with everyone at home (thanks to COVID) were not very suitable for recordings. We took 30-minute power naps in between and kept ourselves hydrated. I learned how to record videos, edit videos, and update them on the HUB.

Trust me, this was a miracle in itself as Gaurav used to call me a technically challenged person. But at that time, I was literally willing to do whatever it takes to alter our money reality.

But there were a lot of videos to be recorded, and the bills and loans were increasing, so we took a leap of faith. We got the 3D mockups made and did our first webinar. 174 people showed up, and 25 people bought at ₹1999. We were relieved and rejoiced; it ignited the spark of hope. We celebrated our first win as we got that this works.

The Freedom Business Formula works, and so does my product - Angels on Earth. People are always willing to pay to learn about Angels and raise their vibration to become an Angel on Earth themselves.

The curriculum was on drip, and my targets were set. I had to complete recording the videos, editing the videos, and uploading them on the HUB before my first batch of students reached their respective course in the HUB. We wanted to play an authentic game, thus we informed our webinar participants in advance that the courses are yet to be recorded, and that is the reason why they are getting the entire bundle at such a crazy price because this is the Pre-Launch Offer. We also started increasing the price as and when the respective courses started getting completed.

More and more people started coming in and started experiencing  miracles in their life. People were getting not just health benefits, wealth benefits and relationship benefits they were also experiencing beyond this reality spiritual results too and they were asking for more.

Shree mam, “I feel there is an ocean of wisdom and knowledge that we can learn from you. Please create more courses one of my students asked in the inner circle call.” I asked my Angels and I got the awareness that wait, you need to learn something from Siddharth Rajsekhar again.

However, 15th May 2021 my father-in-law left his body and also left debts of crores of rupees. We were anxious but confident, we knew Angels are with us and more than anything else the biggest Angel of our life Siddharth Rajsekar is with us. We called every person my Father-in-law owed money to and said we will honour our Father’s word. We will not step back.

Right then, Siddharth launched Quantum which we immediately registered into. What I would like to acknowledge here is that we had surplus by this time in our 10% account which we keep aside for Learning and Development and now when I look back at it, I am realising that this means by that time we had already made a crore. Which never striked us then, as our loans and thus our target was way more than that. As we joined Quantum , Siddharth motivated us to launch Diamond Membership. And we did.

One mistake we made here was that we did not ask or take Siddharth's advice on the kind of courses to be offered. I just made a list of all the things I could teach, all the things I was personally interested in teaching and I announced 19 courses in my diamond.

I think it was the desperation of making crores of Rupees to be paid to the creditors coupled with my limiting belief that I have to give give give in order to get some. We were somewhere distracted from shiny object syndrome and thought we could launch an open funnel.

It created a situation where 1st my niche got diluted which led to lots of confusion and doubts about what is it that I should do and second, I was burning out, getting exhausted in research work, auto writing, course creation and thus I had no time for 121 Calls, no time for Hall Of Fame Interviews, no time for family and no time for self.

My family was understanding as I communicated with them that I will not stop until we are debt free. My health started to suffer but I was OK with that but it gradually led to the situation where we started getting the feedback from the community that the courses are still to be delivered but some of them were feeling the disconnect.

I started realising that my community, my tribe, my angels were feeling dissatisfied. It hit me, “It's for them that I am working day and night and they are unhappy with me.”

I immediately made an SOS call to Siddharth (which should have happened long back). In that half an hour call I learnt people do not need content. It's available everywhere. People need experience with the CTA, Call to Action —  do this — to get this kind of results. People need systems and we were so busy creating world class products that we missed connecting with the community and creating world class systems.

Even for that, it is all provided by our master. Gamification. I launched Angel-Thon, more people started completing the Angels on Earth Program and more people started choosing Diamond Membership.

In November 2022 all the above efforts compounded. The Black Friday Diamond Showcase. I just modelled Siddharth, not just to “T” , but to the “H”(SiddhartH). The Landing Page the video sent by Siddharth was watched, scripted, edited, recorded and shared with the community created the hype. Event tickets worked as cherry on the cake. On that ShowCase, we did Rs. 48 Lakhs accrued business in one day the fruits of which we kept reaping over few months thereafter and just with that we also completed more than 3.5 crore in revenues.

Honestly we never ever realised when we made our 1st Crore as we were just  earning money and giving it away to pay off the family debts. As our target was to win the game of  Chop Your Debts off (registered). And we did.

As today we are completely debt free and not just that we have gifted our mother with an investment property and gifted each other our dream car, a BMW.

ILH has not just helped us to earn more money. It has helped us to Alter our families DNA of Money. Where loans and debts were normal ways of being. Creating and managing wealth has become the new norm. And this is what inspires us everyday to do more, to be more, to give more to our Angels on Earth Community, to our ILH Community, to our families and to Each Other.

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